“You and your loved ones are invited to survive the next earth devastating catastrophe, terrorist or nuclear attack. Vivos is the life assurance solution for your family, to survive for up to one year in an autonomous, hardened and nuclear blast proof, underground shelter. We invite you to join us and a community of 200 people, as a co-owner of the Vivos survival shelter complex closest to your home area from our planned network of 20 shelters. Where else would you go with just a few days’ notice?
You cannot predict, but you can prepare for the immediate future and beyond.”
SuperForest,
The quote above is taken from the words written on the home page of the “Nationwide Underground Shelter Network for Survival of Future Catastrophes” that is Vivos. As I was navigating the site, I stared at the screen in disbelief. Never before had I seen such explicit fear tactics be used as a way to get consumers to purchase a product or a service. Essentially, Vivos is a company that is offering “deluxe” bunkers (concrete cells) for anyone willing to pay for safety come the event of the end of the world or any major world catastrophe.
Check it out:
Wow, those 3 minutes felt like hours. Crazy intense, no? The website takes it even further with a countdown clock and death icons floating about on the bottom of the page. When I regained my senses after my initial “Vivos” shock, I soon came to realize that this company represents a major (major) exagerration of one of my own personal flaws.
By nature, I am a planner. And though there is nothing wrong with this, a big problem of mine is that I tend to get caught up in worrying about the future. Most of the time, I don’t really let it get to me but many times, I’ve found my lack of presence to be the cause of a lot of uneccesary tension in my life. I’m fully aware that this is wrong, and I’m working to improve this habit, but years of conditioning have turned it into a bit of a nasty habit.
The Vivos company is a planner, too. And in their case, they are planning for future scenarios so obscure, and so out there, that it seems almost comedic. I thought to myself, “Preparing for ambiguious future catastrophic events? But that’s crazy!” I mean, I don’t even know if I’ll be able to…
finish
this
sentence.
Phew! I made it! And that’s the biggest gift a funky company like Vivos can give us. We all know our time on this planet is limited. And I know I definitely don’t want to spend that time freaking out about future scenarios that might not ever happen.
So I took the liberty of recreating their tagline:
“You cannot predict, but you can choose to enjoy the immediate future and beyond”
Much love to all,
Carla
(via the gem that is Yewknee)
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