I’ve been thinking a lot about Reef Balls and the possibilities therein.
Reef Balls offer an incredible way for large companies to 1. Get their names out into the zeitgeist. 2. Prove their environmental worth and concern, and 3. Rehabilitate/ stabilize threatened beaches and reef environments.
In the Reef Ball Demo Video, they speak about printing corporate logos on Reef Balls, or stringing them together in chains to spell things.
Here’s my thought:
“Patong beach stabilized, rehabilitated and revitalized by Treehugger and the Reef Ball Foundation”
It’s all about one thing: Google Earth.
Your telling me that a company wouldn’t want to be able to advertise their brand, show they care about the environment, and have the message stay up for 500 years, and all it would cost is the concrete and labor?
A 500 year ad? For pennies?
This is massive. In this post-Katrina, post-Tsunami world, you should have people falling over themselves to advertise this way, and everybody wins.
The beach front homeowners win.
The fish win.
The beaches and reefs win.
The fishermen win.
The companies that are advertising win.
Google Earth wins.
The internet wins.
Reef Balls win.
Good, constructive work wins.
Everybody wins.
And dig this: I don’t want to be buried in the ground, I want my ashes cast into a Reef Ball! Me and all my friends.
Whoah! There’s an idea: a Reef Ball ad made up of the ashes of the company that is advertisings former employees! The possibilities are endless.
Todd, I hope you read this.
Big ol’ companies looking for a smart, forward thinking, clean, green, altruistic way to advertise for centuries, I hope you read this too.
Love to all,
SF
Todd Barber Commented!
Hello All,
A big part of the reason this blog was created was because there is such a wealth of people and things in the world that excite and inspire, and we wanted a place to both showcase those things and provide a space for people to comment and (hopefully) for discussions to take place.
Yesterday we wrote a piece about Todd Barber and the extraordinary work that he is doing via his Reef Ball Foundation.
So, imagine our extreme surprise and pleasure in signing in this morning and finding that the man himself had read our post and taken the time to comment on it:
To read his comment more than made our day, it made us want to work harder and better, with as many like minded people as possible.
SF is truly tickled pink.
Thank you, Todd, for taking the time to respond.
We here at SuperForest NYC will be watching you and your team progress with great interest (and hopefully future collaboration!), for many years to come.
You can never underestimate the power of taking the time to reach out to someone.
Yay!!!
-SF
p.s. Just found the Reef Ball Demo video on youtube. Check it out: