Tag Archive for 'Mumbai'

You gotta hand it to ‘em, sometimes advertising folk really hit the mark. Late last year, an aerial photo of NYC was pasted to a pool floor in Mumbai, India, to remind us of the very real threat of sea level rise due to global warming.

Advertising agency Ogilvy & Mather came up with an innovative way to show the adverse impact of global climate change. They glued an aerial view of a city to the base of a swimming pool. When the pool was filled with water, it gave a shocking effect akin to a city submerged in water. The visual of a sunken city shocked swimmers and onlookers, driving home the impact of global warming, and how it could destroy our world someday,” Ogilvy spokesman Nabendu Bhattacharyya said.

Thanks to Indianexpress.com