This month in Copenhagen, the two major public transportation companies Movia and Arriva launched a “Better Bus campaign” with the express goal of spreading love, positivity and smiles among passengers.
Part 1 of their campaign was introducing a “love theme” on all their buses, that encourages passengers to participate in random acts of kindness.
Part 2 was celebrating the hard work of their bus drivers by staging 21 birthday surprises in the form of a “Flash Mob” event. Below is the video of one driver, Mukhtar’s birthday (FYI, they are all singing “happy birthday in Danish). My favorite part is when he gets to the protest blockade, and they all turn around holding signs that say Happy Birthday Mukhtar. Genius!
Part 3 was the introduction of red-upholstered, designated “love seats” on 100 random buses throughout the city in order “to encourage flirtation, smiles, romance and happiness among the city’s passengers, whether they’re happily single, married or still looking for love. The bigger idea — besides being cute — is to get people to leave their cars parked at home and enjoy riding public transportation, as more of a social endeavor.”
“You never know what will happen,” says Arriza spokesman Martin Wex. “We cannot guarantee that you will find the person of your dreams. We are just offering the possibility for people to communicate, to smile a bit more and possibly, to win someone’s heart.”
I love it when mass transport encourages happy connections. Win for copenhagen and win for love!
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