Two weeks ago I told you what I was going to write talk about here. I said something about the MoMA and art on that is located outside of the museum instead of inside. A few days ago I felt like the head of MoMA-advertising read SuperForest and got some divine inspiration.
MoMA Atlantic/Pacific is the name of a new ‘art-awareness’ campaign hosted at one of New York’s many metro stations. The MoMA exhibits over fifty replicas of their finest works. This includes Van Gogh, Warhol, Dali, Picasso, Pollock, Lichtenstein and Mondriaan. The station I’m regarding to here is Brooklyn’s Atlantic Avenue/Pacific Street (or Atlantic/Pacific) and for New Yorkers it’s just around the corner.
The ultimate goal of this huge advertising campaign (because that’s what it is) is to recruit MoMA members. By going outside of the museum walls with the art they hope to attract new and old audiences, because with the advancement of the internet and a recession coming up people tend to forget the brightness art can bring to your life. The museum wants to share their art with everyone.
Regarding this campaign the MoMA says:
We know you’re moving at warp speed to get from here to there, but take a breath and take a look. We hope what you see in the station changes the way you see the world today, if only for a moment.
And isn’t that wonderful? Art really can change your outlook on the world, it’s something I’ve experienced many times. Whether it was a fiction novel or series of photographs.
Personally I think that such an art-experience without a museum is extremely worthwhile. What the MoMA tries to do here is get the art out of their museum and present it to the masses. They want you to touch it, smell it, taste it, experience it! Yes, they also want you to come down to West 53th Street and visit their terrific museum. But that’s no problem, everyone has to make money, no?
For the people that aren’t able to visit New York there is a video tour on the official website. But for the people that are able to come over there’s so much more! The MoMA hung ‘pay’phones around the station from where you can call a free information hotline to learn about the exhibited art. And you can download guided tours from the website to load on your MP3 player so you can take a tour at the metro station.
We here at SuperForest would love to hear from people that visit the Atlantic/Pacific station once in a while. So send us your photographs and videos or just share your experiences through an e-mail.
Recent Comments