My fall quarter classes started this past Thursday and as I was preparing my things for the day, I remembered one very important thing: Laptopvertising!
As the name suggests, it’s laptop advertising at its finest and I don’t mean advertising for laptops, I mean advertising using laptops. It was back in December when SuperForest coined this term and our inspiration for such a concept came when I was sitting in a lecture hall and noticed that the young man sitting a few rows in front of me had huge bulky text saved as his laptop wallpaper. The damage was done, I could no longer resist and had to crane my neck to read what it said.
Having A Party?
Need a DJ?
Talk to me
The pure genius of this concept was something that caught me off guard and I knew this cat was onto something really special. As I described in my original post, with laptop advertising, or “laptopvertising” as it was affectionately referred to here at SuperForest, you are able to harness the curiosity in those sitting around you, you are able to get your message across in a manner that is both witty and noninvasive (two qualities that most advertising lacks these days), and you are able to do it in a way that doesn’t waste any paper. Triple win!
Perhaps the greatest part of laptopvertising is the fact that you are able to use it for just about anything. Simply by setting something that interests you as your wallpaper, you’ll notice the magical laws of the universe crank its wheels as people around you with similar interests begin to approach you.
I started to laptopvertise throughout the rest of the academic year and the results were magnificent! About every week, I’d set a different letter of the peace alphabet up as my wallpaper and photoshopped “www.superforest.org” text onto the image (it wasn’t only to get them to visit SuperForest, I was trying to be polite, surely peeps would be curious as to where the beautiful artwork was coming from, I was simply a step ahead of them.1 :D).
“Is that John Lennon?”, the student sitting next to me would ask. Others would ask what the deal was with all of the different letters, and there was always the frequent, “Whoa, I would soooo wear that on a t-shirt!”
Curiosity was ignited.
Conversations were sparked.
And that is exactly what laptopvertising is all about. Wins for all!
Unfortunately, I never got to formally congratulate the clever DJ that came up with the idea. I’m sure he is well aware of his sheer amazingness but nevertheless, thank you Mr. DJ, you are one clever duck.
So, as it has now become somewhat of a tradition, on Thursday morning I pulled up the old “J is for Peace” image and set it as my wallpaper. Now, the only thing left to do is to just let the awesome power of topvertising do it’s thing!
<3,
C
P.S. If you don’t do it already, you’ve definitely got to give laptopvertising a go!
- Though I must say, spreading the word about SuperForest isn’t too bad of a side effect [↩]
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