Heyo, SuperForest!
The following quote was taken from designer Jon Tan’s words on “self-promotion” in regards to publishing. Though the majority of you (myself included) might not be in the publishing business, I found his words to be highly thought-provoking after considering the fact that self-promotion is something that we encounter, and even perform, on a day-to-day basis. Like most things, too much or too little self-promotion can be destructive, so Tan shows us the trick on how to do it right.
The very best form of self-promotion is celebration. To celebrate is to share the joy of what you do (and critically also celebrate what others do) and invite folks to participate in the party. To show off is a weakness of character — an act that demands acknowledgement and accolade before the actor can feel the tragic joy of thinking themselves affirmed. To celebrate is to share joy. To show-off is to yearn for it.
Love this! Despite being about marketing, it really makes me stop and observe this at a wider lens and consequently, think about all of the things I “promote” and “celebrate” in my life. Maybe it did for you, too.
Read the rest of Tan’s article, here.
Love,
C
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