
Morning, SuperForesters!
A few months ago, I stumbled upon a project by Aaron Zinman titled “Personas“. According to its tag line, Personas helps us “see the way the internet sees you”. Almost immediately, I was struck by this wording. The way the internet sees us? Aren’t we the ones who are usually learning from and observing it? I never really thought of it from the internet’s perspective. And as freaky as that initially seemed to me, my curiosity got the best of me and I had to try it out.
Personas works in a pretty straight forward manner. Enter your first and last name, Personas scours the web in search of things related to your name, quotes from web sources containing your name start to flicker along the bottom of the screen, and it “characterizes” you by dividing that information up by category. In the end, laid out before you is an internet footprint of sorts.
Here is what resulted after entering my name:

And here is what resulted after entering “superforest”:

Yay! Interesting, no? Now, understandably, it isn’t very accurate, and often times it pulls from information from other names and things that have nothing to do with you but upon further reflection I realized that’s kind of the point…
In a world where fortunes are sought through data-mining vast information repositories, the computer is our indispensable but far from infallible assistant. Personas demonstrates the computer’s uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name. It is meant for the viewer to reflect on our current and future world, where digital histories are as important if not more important than oral histories, and computational methods of condensing our digital traces are opaque and socially ignorant.
Amazing.
Recent Comments